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Research Blog: Commercial Conventions

I am doing an Aveeno Baby daily moisturizing lotion commercial. The audience that would be most interested in this commercial are mothers of  young children, people and babies with eczema, and dry skin. This product may be directed toward babies but it is an overall product, anyone can use it. For example, I myself and my family use this product as a daily lotion. But we didn't learn about it until a year ago. When we started using it on my one year old baby brother. This product is Pediatrician recommended, so it is safe and has been approved. Also, one of its main ingredients is oatmeal. On the bottle it states that it is "fragrance free, paraben free and phthalate free". And mothers everywhere can agree that this product can work wonders on their child's skin. 

This is a reality genre of a commercial because this product is being presented as a healthy product to use among babies, which who are very sensitive. Other commercials that display this product usually present babies with their parents all happy and smooth. The commercials provide information that any parent would want to know like the ingredients. The setting is usually calm, bright, and joyous. There are shots with the babies being happy and coming out of a crib. There is usually a shot of the mother or father of the child messaging the lotion into the child's skin usually around the chest area or back. With the use of babies in these commercials, their cuteness can attract viewers. Each commercial maybe a bit different. But the overall theme of each is to persuade the parents of babies to buy this product for their child. That this product is the best lotion for babies with dry skin, eczema, or are in the need for a new lotion. 

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